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Inkwell X ASUS - Portfolio
  • Client
    ASUS Nepal
  • Location
    Nepal
  • Timeline
    March 2023 – Present

Driving Awareness for ASUS Nepal Through Brand-Aligned Marketing Strategies

Project Overview

ASUS, the globally renowned technology brand, aimed to expand and strengthen its market presence in Nepal. We tailored its content to effectively engage Nepali audiences, ensuring it reflected their unique cultural values and preferences. This strategic localization aimed to strengthen ASUS’s brand presence in Nepal, fostering a deeper and more meaningful connection with local consumers.

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Challenges

  • Crafting authentic, culturally relevant content that resonates with the Nepali audience.
  • Carefully incorporating Nepali cultural nuances into the creatives while maintaining ASUS’s core identity and standards.
  • Developing targeted strategies to expand social media reach and drive meaningful engagement with the right audience.

Key Deliverables

  • Creating impactful, engaging creatives that resonate with the target audience and communicate key messages with clarity.
  • Executing strategic initiatives to boost digital presence while maintaining consistent communication with the audience.
  • Ensuring brand consistency and providing comprehensive support for the seamless execution of physical activation campaigns.

Project Impact

Through the strategic localization of creatives and the execution of targeted digital marketing campaigns, we significantly boosted ASUS’s brand visibility and awareness in the Nepalese market. From our collaboration in 2023 to the present, ASUS’s Facebook reach has grown by 18.4 million, with a 1.7K% increase in followers. On Instagram, reach has expanded by 24.4 million, while the follower count has risen by 3.5K.

Inkwell Innovations Pvt. Ltd., based in Pulchowk, Lalitpur, Nepal, is a forward-thinking firm dedicated to empowering organizations through innovation, creativity, and transformative impact. We specialize in bridging strategic guidance with cutting-edge solutions to help businesses challenge the status quo, seize opportunities, and achieve lasting competitive advantages.