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Inkwell X Canon - Portfolio
  • Client
    Canon Nepal
  • Location
    Nepal
  • Timeline
    February 2023 – Present

Developing Strategies to Strengthen Canon Nepal’s Brand Authenticity

Project Overview

Canon Nepal is the sole Authorized distributor of Canon printers in Nepal and is committed to staying ahead in a competitive market flooded with third-party sellers. By strategically leveraging social media, the brand aims to enhance awareness, promote genuine products, and drive sales—ensuring customers choose authenticity and quality through authorized channels.

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Challenges

  • Showcasing product features in a clear and engaging way, tailored to the needs of the target audience.
  • Guiding customers to official channels, ensuring easy access to authentic Canon products while avoiding third-party sellers.
  • Enhancing brand communication, making it seamless for customers to connect, inquire, and stay informed.

Key Deliverables

  • Creating informative promotional content that highlights product features, making it easier for customers to inquire and stay informed.
  • Identifying and engaging the right audience to ensure the product reaches those who genuinely need it.
  • Optimizing social media campaigns for timely execution, consistent engagement, and sustained sales growth.

Project Impact

By strengthening authentic brand communication, customers were seamlessly directed to official channels, resulting in increased sales and reduced dependence on third-party sellers. Since 2023, optimized digital marketing efforts have led to a remarkable 1,900% growth in Facebook followers, reinforcing trust in the official platform and enhancing brand credibility.

Inkwell Innovations Pvt. Ltd., based in Pulchowk, Lalitpur, Nepal, is a forward-thinking firm dedicated to empowering organizations through innovation, creativity, and transformative impact. We specialize in bridging strategic guidance with cutting-edge solutions to help businesses challenge the status quo, seize opportunities, and achieve lasting competitive advantages.