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Inkwell X RoG - Portfolio
  • Client
    ASUS RoG Nepal
  • Location
    Nepal
  • Timeline
    March 2023 – Present

Elevating RoG’s Online Presence in Nepal’s Gaming Market

Project Overview

Republic of Gamers (RoG), the premium gaming division of ASUS, enjoyed significant popularity in Nepal, mirroring its global success. However, RoG recognized the importance of building a robust online presence that would establish a clear and authentic communication channel with its target audience in Nepal. They wanted to partner with a marketing firm to further enhance its visibility and connection with the target audience.

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Challenges

  • Developing a unified digital marketing strategy to maintain a consistent and authentic brand voice.
  • Building trust through authentic engagement and quality content, while boosting awareness with targeted campaigns.
  • Driving traffic to ASUS-authorized dealers and stores, encouraging purchases of genuine products.

Key Deliverables

  • Executed digital media campaigns to share authentic updates on products, new launches, and promote authorized distribution channels.
  • Developed engaging content and implemented social media strategies to attract the right audience, drive footfall to authorized stores, and boost sales.
  • Enhanced ROG's online presence by aligning with gamers' preferences while maintaining the brand's core identity.

Project Impact

Our collaboration with RoG successfully established a unified brand voice, engaging gaming enthusiasts on social media, raising awareness of ASUS-authorized distributors, and driving foot traffic, resulting in increased sales. From 2023 to the present, ASUS’s reach on Facebook has grown by 9.4 million%, with a 5.1K% increase in followers. On Instagram, reach has expanded by 2.5 million% in, and followers have risen by 1.7K.

Inkwell Innovations Pvt. Ltd., based in Pulchowk, Lalitpur, Nepal, is a forward-thinking firm dedicated to empowering organizations through innovation, creativity, and transformative impact. We specialize in bridging strategic guidance with cutting-edge solutions to help businesses challenge the status quo, seize opportunities, and achieve lasting competitive advantages.